Tom van Staten
THE EYE
Growing up in the social media era, Gen-Z struggles with identity. THE EYE is a fashion brand for non-conforming Gen-Z individuals who prioritize sustainability and community. It empowers them to make decisions through a dedicated Community app. Users vote on designs, share stories, and connect via weekly live shows with community leaders, fostering inspiration and connection.
Year
2021
Deliverables
Branding
UI Design
Apps
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Sketch / Figma
Motion Design
Created during the peak of the global COVID-19 pandemic, most of our pitches were conducted online. This provided me with the opportunity to focus more on motion branding that aligns with our brand. Every video from THE EYE featured this motion logo.
The Eye Script
When crafting THE EYE's branding, I aimed for a modern yet playful aesthetic, achieved through a handwritten font. After experimenting with existing fonts, I opted to create one based on my own handwriting. THE EYE SCRIPT is intentionally imperfect, showcasing unique glyphs that enhance its character and versatility. It's a distinctive font, ideal for diverse applications in print and digital design.
Community App
I focused extensively on designing the Community app and enhancing the experience of the weekly live shows. Our primary goal was to integrate an inline chat function within the app, enabling the community to provide live feedback directly during the shows. This feature allows them to engage in conversations not only with the show hosts but also with each other through the chat interface.