Tom van Staten
Meadow
of Sweden
Meadow of Sweden embodies my passion for denim and fascination with Scandinavian culture. Inspired by Nudie Jeans and the mesmerising Midnight Sun, my partner and I created this concept to meet the growing demand among women for a strong denim brand that reflects our shared passions.
Year
2019
Deliverables
Graphic Design
Spatial Design
Apps
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
SketchUp
The Concept
"Meadow of Sweden" is a feminine subbrand concept under the Swedish denim brand Nudie Jeans, drawing inspiration from the natural phenomenon of the Midnight Sun. This phenomenon, characterised by 56 days of continuous sunlight, unveils the rugged beauty of northern Swedish landscapes.

This concept translates into a unique brand and store experience where soft fabrics harmonise with raw materials like concrete and copper.
Graphic Design

Graphical elements were inspired by both Swedish nature and the physics of a denim, for example a button.
Store Design

Graphical elements were inspired by both Swedish nature and the physics of a denim, for example a button.
The Store
In the Meadow of Sweden Repair Shops, the concept seamlessly integrates soft materials of the clothing with rugged and sustainable materials such as concrete, wood, and glass.

Across three distinct areas, customers can explore the clothing, have them serviced in case of wear and tear, and try them on in spacious fitting rooms.
Moodboard
The perfect blend between the lightness of femininity and the roughness of Swedish nature.
Deliverables
We created a wide variety of detailed documents to show the amount of detail in the concept.