Tom van Staten

Marie-Stella-Maris

During my tenure at Marie-Stella-Maris as an intern in Graphic & Communication Design, I became part of the Marketing team and engaged in numerous projects. My responsibilities included designing captivating retail windows, crafting in-store and online communication materials, and preparing sales presentations.

Year

2022

Deliverables

Graphic Design
Spatial Design

Apps

Adobe Photoshop
Adobe InDesign
Adobe Illustrator

Spatial Design

For the two Marie-Stella-Maris stores in Amsterdam, I crafted four windows, each tailored to the unique requirements of the campaign’s brief and mood. For the cordials campaign, this entailed a playful style, while for the sale campaign, a more attention-seeking and bold approach was required.

Cordials artwork by Mette Broekman for Marie-Stella-Maris

Print Design

For the Marie-Stella-Maris stores and brand partners I crafted communication materials in A4-, A5- and large-scale formats, including internal presentations. To bring harmony to these creations, I helped standardising the headings, body text, and spacing, ensuring a unified look across both digital and physical forms. Next to all this I also made some pictures and gave support at on the campaign shoots.

I worked on a pitch for ING where the branding of both entities harmoniously intertwined, creating a unified look that reflected the essence of both brands.

Spatial & Graphic Design

For the annual IHA fair, I designed the space and graphic elements within, aiming to showcase all the hospitality efforts of Marie-Stella-Maris in a clear and cohesive way.

Digital Design

For Marie-Stella-Maris’ social channels, I crafted stories, posts, and advertisements that seamlessly fit the overarching style of each campaign and the brand.